Every October 2nd, Indonesia celebrates National Batik Day, commemorating Batik’s recognition by UNESCO as an Intangible Cultural Heritage. PT Premium Auto Galeri – Xpeng Puri joins this moment of pride with a strong statement post: “Happy National Batik Day. ‘Proud to wear this icon of Indonesian culture.'”
The post features a beautiful and intimate visual: a focus on the artisan’s hand carefully applying hot wax (malam) using a canting tool onto an elegantly patterned batik cloth. This close-up emphasizes the artistry, detail, and dedication required in the batik-making process.
The contrast between the modern, futuristic image of the Xpeng electric car brand and the traditional batik craft is striking. It sends a message that progress and innovation (represented by Xpeng) can coexist with a deep appreciation for culture (represented by Batik).
The statement “Proud to wear this icon of Indonesian culture” is a clear call to the public to not only appreciate but also actively wear and display this cultural heritage, making it a part of the modern identity.
Overall, this post is a harmonious combination of appreciation for cultural heritage and an up-to-date corporate identity.